And it uses multimedia: Remember, you want to make it as easy as possible for journalists to find what they need. Use Your Company Logo and Colors You know that branding is critical pretty much everywhere else on the web, so why not in a press release?
Most people think that you can only submit a press release when your business releases a new product or wins an award. Instead of stuffing your next release with industry jargon, take a page out of our book okay fine, ebookThe Newsworthy Guide to Inbound Public Relationsand brainstorm some creative approaches for your next announcement.
Notice they also included their contact information at the top of the PR rather than the bottom.
After the launch of the press release, I had potential sponsors interested in one or several of our dog scavenger hunts and sponsorship opportunities. In this last paragraph, keep in mind that the reader already has all of the vital details and information they need to file a story or spread the word.
The press release is expected to increase Amazon seller and Amazon Prime subscriptions, as well as sales for small businesses that sell on Amazon. Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing.
Who is your company or the main players involved in this document? A boilerplate is typically 3 or 4 sentences long and acts as a mini-biography.
We recently developed a new proprietary skin care regimen specifically formulated for the treatment of acne in teenagers and young adults, and we sent out a press release announcing the new product. Take a walk in their shoes to understand their perspectives and concerns.
It also tells journalists that the end of the press release has been reached. Quoting key figures and authorities underlines the importance of your development.
You need to make it easy for journalists to publish your press release so give them everything they need right from the start. I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story.
When emailing a press release, you need to keep it simple by having the headline in the subject line and the rest of the release in the body of the email. It can also help busy journalists understand what your press release covers and pick it up if they see fit. Any good reporter will make the release look like a story, which means it's more likely to be picked up and republished.
One page is best -- and two is the maximum. This is an important piece of your press release article because it tells readers and journalists when you want to see your article on the web or in print.
While press releases can feel foreign, they all contain certain elements. It can also help busy journalists understand what your press release covers and pick it up if they see fit.
This will save you from troublesome spelling and grammar mistakes and make your PR look more professional.
This will also force you to condense your most salient information into a more readable document -- something journalists are always looking for.
When you provide value early on, your readers can decide whether to stay or go.There is a lot of debate whether or not press releases are worthwhile for new and upcoming ecommerce merchants anymore.
We have heard good arguments on both sides, and to be perfectly honest, for most online store owners it's one of those tactics that could be a hit or miss, but if it hits, it could. Now that you know how to write a press release, have its template and format, we are sure you will never get stuck when tasked with writing a press release.
Even if you do, follow the tips or search for a sample press release which is easily available online. We received a great report within two hours and felt very good about the distribution. Jocelyn H 27 Apr Click the icon to see the sample press release. But first, scroll down for press release formatting tips.
Press release writing is definitely not easy. Following our press release template will help you stay on point as you write your press release. You’ll want to follow it closely to ensure you’ve included all the key information, such as your release date, boilerplate, and end notation.
How to Write a Great Press Release: A Sample Press Release Template from joeshammas.com (While the examples he uses are not public education related, the excellent descriptions can.
Press release template Here's a nice, basic template to give you an idea of what a proper press release should look like. I'd recommend signing up for a newsletter program like MailChimp for an extra edge (it's free and allows you to design and track your emails).Download